GIOVANNI Hemp Hydrating Hair Serum is powered by our exclusive Dual Moisture Complex of Hemp Seed Oil and Aloe Vera to help stimulate and treat dry, damaged hair. This ultra moisturizing Serum silkens coarse hair with softness and shine. Look in the Ingredients section for a listing of *USDA certified organic ingredients.GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care* lines in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair.